Kiricù Spot
Institutional brand spot for kiricù showing how generative video production removes the physical and logistical limits of traditional filmmaking.
Creative premise
Institutional brand spot for kiricù. Goal: show that AI generative video production removes every physical and logistical constraint of traditional filmmaking — shooting inside an active volcano, on the ocean floor, in zero gravity, inside a Renaissance painting. Each impossible set hosts a film crew treating the location like a normal Tuesday on set. The reveal: everything was generated from a laptop in Milan.
Designed for
Spots like this work as top-of-funnel creative for agency and brand decision-makers who already know video production costs and timelines. The 9:16 format is optimised for Instagram Reels, TikTok and YouTube Shorts. The multi-set structure — six distinct impossible locations, each in a single 4-second take — makes it easy to A/B test individual scenes as standalone hooks, isolating which environment drives the most curiosity before the full spot runs.
Production approach
AI generation eliminates location scouting, physical set construction and logistical constraints entirely. Every environment — from the volcano crater to the deep ocean floor to the interior of a Caravaggio painting — is fully generated, with complete control over lighting, crew staging and camera position. The result is a production that would be physically impossible and financially unviable with traditional means, delivered as a 30-second spot.
Project overview
Manifesto spot for kiricù. The video shows how generative production can build scenes, environments and situations without the physical constraints of a traditional set, while keeping an advertising-driven visual direction.
Creative notes
The sequence is built as six short tableaux. The crew treats every impossible location like an ordinary day on set, so the final laptop reveal communicates the production idea without explanatory copy.