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About Us · 2026

Human creativity, AI-native production.

kiricù is a video advertising studio that uses an AI pipeline to reduce time, cost and friction in video production. Creative direction stays human. The machine helps us produce better, faster and with more variants.

01 — philosophy

AI that accelerates, not decides.

We use AI to analyze briefs, develop concepts, generate scenes, build variants and prepare final files. Not to remove direction from the work.
The point is not making “videos with AI”. The point is delivering ready-to-use video ads with less logistics and more creative control.
02 — method

How we work.

  1. 01

    A single point of contact.

    No account managers, no email chains. You speak with the person making your film.

  2. 02

    Three directions, one choice.

    We always present three creative concepts. Never one, never ten.

  3. 03

    Weeks, not months.

    We work to deliver soon. If timelines change, we say so first.

  4. 04

    Optimised files.

    We deliver in the formats your channels need, not in standard ones.

  5. 05

    One round of revisions.

    Focused. Not endless polishing of what already works.

03 — founder
Filippo Tubinoportrait · 4:5

Filippo Tubino

Founder & creative director

My background is in Management Engineering for Digital Business and tech strategy consulting. With kiricù, I combine strategy, video production and generative tools to build ads that are faster to produce and easier to test.
If you have a brief, a product or a campaign to launch, write to me. We can start from there.

See our work.

A selection of projects by sector and format. Demos curated to show what we can do.

Go to portfolio