Invasion
Brand awareness ad that turns a snack product into the most powerful object in the universe.
Brief
Brand awareness ad for any snack or chips brand. Goal: turn the product into the most powerful object in the universe — literally. A UFO crashes in a suburban front yard, an alien steals a bag of chips from a kid, takes one bite, and calls the entire fleet. Zero dialogue, zero text on screen. Pure visual comedy with a photorealistic sci-fi aesthetic.
How you can use it
Spots like this work at the top of the funnel against cold audiences who don't know the brand yet. The 16:9 format is ideal for YouTube pre-rolls, Connected TV and general web broadcasting. The concept is fully brand-agnostic: swap the chip packet design and it fits any snack brand — making it a ready-made template for multi-brand licensing or A/B creative testing across different products.
Generative AI in this video
AI generation makes a full sci-fi production — alien character, custom UFO, suburban environment — achievable without sets, costumes or VFX budgets. Every element is designed and controlled at the prompt level: the alien's physicality, the ship's design, the exact lighting across every scene. The result is a cinematic, photorealistic spot with a Hollywood feel, produced in a fraction of the time and cost.
Brand awareness ad for any snack or chips brand. Goal: turn the product into the most powerful object in the universe — literally. A UFO crashes in a suburban front yard, an alien steals a bag of chips from a kid, takes one bite, and calls the entire fleet. Zero dialogue, zero text on screen. Pure visual comedy with a photorealistic sci-fi aesthetic. Spots like this work at the top of the funnel against cold audiences who don't know the brand yet. The 16:9 format is ideal for YouTube pre-rolls, Connected TV and general web broadcasting. The concept is fully brand-agnostic: swap the chip packet design and it fits any snack brand — making it a ready-made template for multi-brand licensing or A/B creative testing across different products.
Campaign strategy
This case study documents how kiricù shapes a spot 32" for the snack & food sector: the video needs a readable hook, a clear product or category role, and enough room for captions, thumbnails, cut-downs and channel adaptations. The goal is not only to show a polished scene, but to create an asset that can live across paid media, organic social, landing pages or sales decks without losing clarity.
Creative direction
Creative direction is led by Filippo Tubino, founder and creative director of kiricù. Each video starts from the brief, audience, media context and delivery constraints; from there, three possible directions are developed and the strongest balance of memorability, production speed and commercial usefulness is selected. Generative AI accelerates casting, environments, scenes and iterations, but narrative responsibility stays human.
Delivery and variants
For an asset like Invasion, the master is planned together with its variants: vertical or horizontal crops when needed, shorter retargeting cuts, clean frames for social previews and files optimized for the distribution channel. This reduces the risk of rebuilding creative after approval and lets the marketing team test messages, durations and hooks without reopening a traditional set.
What to evaluate
The success of a spot 32" is not only visual quality. What matters is how quickly the promise is understood, how well the idea fits the snack & food audience, whether the video reads without audio, how easily variants can be extracted and whether the first frame is clear. Those are the signals that make content useful in real distribution, not only in a portfolio presentation.
Before production
Before starting a similar project, kiricù clarifies the offer, mandatory claims, available brand assets, target market, priority channels and any legal or product constraints. This step prevents unnecessary revisions and makes it clear which scenes should be generated, which elements should be composited from real materials and which final formats the media plan actually needs.