First step
Brand spot for a limited-edition sneaker drop.
Creative premise
Studio concept for a limited-edition sneaker drop. Intended audience: 20–30 and sneaker culture. Tone: urban, cinematic and rhythmic. No voice-over — only image and sound.
Designed for
The 9:16 vertical format is designed for Instagram Reels, TikTok and YouTube Shorts. It is conceived as a brand-awareness asset rather than a direct-response ad and can support a pre-launch teasing phase.
Production approach
Models, environments, changes of scale and camera moves are generated. This keeps the tiny-character perspective coherent across the bedroom sequence and the chase.
Project overview
Surreal spot for a footwear line. A woman wakes up tiny in her bedroom, gets chased by a giant mouse and learns the hard way that you never know what can happen. Payoff: wear the right shoes.
Creative notes
The scale shift is the narrative device: familiar bedroom objects become obstacles, then the giant mouse turns the setup into a chase. The sneaker payoff closes the story without requiring voice-over.